The Lorraine Campaign

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Intelligence was inadequate, and Patton and his corps commanders seemed to have done most of their planning from Michelin highway maps.

Blood, Guts, & Glory: Tank Battles in the Lorraine

He continued to look to faraway objectives — Mainz, the West Wall, the Rhine — with unconquered Metz staring him in the face. Certainly, there were moments of opportunity, and Rickard targets each of them vigorously. After the encirclement and fall of Nancy, the 4th Armored Division and its feisty commander, Maj.

John S. Wood, had a clear path into the German rear.

ETHINT, XIII SS Infantry Corps in the Lorraine Campaign › Page 2 -

The overly cautious Maj. Manton S.

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He soon slapped the cuffs on the 4th Armored, dispatching it hither and yon to shore up bridgeheads and to support neighboring infantry, and the moment passed. Things now went from bad to worse. All through October, he ordered Maj. Walton H.

It culminated in the badly planned and horribly executed strike against Fort Driant. The final offensive against the city, in November, was a double envelopment that looked pretty on the map but proved a lot harder to execute in fact.

. . . to Those Who Served

A broad front advance with divisions ranged abreast and without much in the way of reserves, it failed to generate the combat power needed to slice rapidly through the German defensive line, and it left U. Rickard has mastered the sources and knows the intricacies of operational-level warfare. Most important, he writes very smoothly. Buffs and specialists alike are going to love it.

The Lorraine Campaign (U.S. Army in World War II - The European Theater of Operations)

One can still argue with the approach and the conclusions, however. Rickard is sharply critical of virtually all the generals involved, and is not shy about condemning this or that decision. According to Nielsen figures, the brand had not spent on TV advertising since Laura Grove, head of marketing at Onken's owner Emmi, said: "In we wanted to reconnect with our audience and showcase Onken in interesting ways.

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With almost half of UK housewives watching the Lorraine show, this was the perfect partnership for us to reach our audience at a time when they are having breakfast and preparing for their day. Anne Bailey, head of partnerships at ITV Breakfast, added: "The honest and light-hearted values of the Lorraine show reflect those of the Onken brand, which hand in hand will make for a must-watch campaign.

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  • We are also breaking into new territory with some exciting plans across the Lorraine and Onken digital platforms. Stay signed in.

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    Forgotten password? Get the very latest news and insight from Campaign with unrestricted access to campaignlive. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. Trending: Power Post-Influencer Culture School Reports Dairy brand Onken has signed a month deal to sponsor ITV's daytime magazine show Lorraine, as the brand looks to adopt a more "continuous" approach to marketing.

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